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Rated 4.9 based on 50,000+ reviewsBrighten, Hydrate and Glow Naturally with BOOM!
The Pro-Age Under Eye Cream That Nourishes, Not Conceals.
- Brightens dark circles—no cover-up needed.
- Deep hydration that lasts all day.
- Packed with nourishing botanicals for a natural glow.
Karen W.
- Verified customer
“This eye cream makes my under-eyes look brighter and less puffy, and it feels so refreshing!”
99%
Felt an instant soothing, cooling sensation*
100%
Said it's safe & effective for all skin types*
93%
Agreed it layers seamlessly under makeup*
97%
Agreed it's gentle enough for daily use*
*Based on a Consumer Perception Study of 47 participants*
Real Results. Naturally Radiant.
See how women like you are embracing their natural beauty—no filters, no concealer.
Try Boom Awaken—100% Risk-Free.
Rated 4.9 based on 50,000+ reviews
Rated 4.9 based on 50,000+ reviews
Introducing: Boom Awaken
Our luxurious Boom Awaken is designed to address the specific needs of mature skin with a focus on brightening, firming, and hydrating the delicate under-eye area.
Rather than concealing what makes you uniquely you, this cream combines powerful botanicals with advanced skincare ingredients to nourish and support your natural beauty.
The elegant ceramic applicator provides an immediate cooling sensation that refreshes tired eyes and reduces puffiness, turning your skincare routine into a moment of self-care.
The Sensory Experience
Using Boom Beauty's Boom Awaken is a truly indulgent experience for the senses.
The cooling ceramic applicator and wild mint oil instantly refresh tired eyes, while the rich, velvety cream melts into skin—leaving it soft, hydrated, and luminous. A hint of mica brightens the under-eye area, and the calming scent of mint, green tea, and chamomile turns each use into a soothing self-care ritual.
We Know Boom Works. No Results? Your Money Back.
Not loving your BOOM!? That's okay. You can return or exchange your item(s) within 30 days of purchase for a refund or within 31-60 days for a store credit. Beauty should feel easy, flexible, and completely pressure-free.
Rated 4.9 based on 50,000+ reviews
Key Benefits for Aging Skin
Brightens Dark Circles
Featuring a powerful combination of Vitamin C, Licorice Root, and iridescent Mica, the cream visibly reduces the appearance of dark circles, leaving the under-eye area brighter and more radiant.
Reduces Puffiness
Wild Mint Oil, Green Tea Extract, Caffeine and the cooling ceramic applicator work together to de-puff and refresh tired eyes.
Hydrates & Firms
Aloe Vera Gel, Sodium Hyaluronate, and Niacinamide deeply hydrate and plump the skin, improving elasticity and suppleness.
Primes Skin
Creates a perfect canvas for makeup application, improving texture and priming the skin for longer, smoother wear.
Illuminates
Light-reflecting Mica provides a subtle glow that instantly brightens the under-eye area without masking your natural beauty.
Rated 4.9 based on 50,000+ reviewsOur Hero Ingredients
Deeply Moisturizing
Sodium Hyaluronate
A unique form of hyaluronic acid that deeply hydrates the skin by attracting and binding moisture, plumping and smoothing the skin while reducing the appearance of puffiness.
Aloe Vera
Hydrating and soothing ingredient that helps calm skin and provides deep moisture.
Illuminating & Brightening
Vitamin C
A unique form (Sodium Ascorbyl Phosphate) that brightens the skin by reducing the appearance of dark circles.
Niacinamide
A unique form of hyaluronic acid that deeply hydrates the skin by attracting and binding moisture, plumping and smoothing the skin while reducing the appearance of puffiness.
Licorice Root Extract
Natural brightener that visibly reduces dark circles and pigmentation.
Ethically Produced Mica
Natural pigment that imparts glow, instantly brightens the under-eye area for a subtle radiance.
Invigorating Sensation
Wild Mint
Natural cooling effect that reduces puffiness and refreshes tired eyes.
Soothing
Green Tea Extract
A potent antioxidant that protects skin and soothes, helping reduce the appearance of dark circles.
Chamomile Flower Extract
Known for its anti-inflammatory properties, it soothes and calms skin.
What Makes Us Different
Clean Formula
Formulated without harmful ingredients, meeting Boom's Better Beauty Standards.
Clinically Proven Ingredients
Vitamin C, Niacinamide, and Licorice Root ensure efficacy and results.
Soothing Properties
Mint, Chamomile, and Green Tea extracts calm skin and visibly reduce puffiness.
Pro-Age Formula
Specifically designed for mature skin to address common concerns.
Sensitive Skin Friendly
Dermatologist tested and safe for the delicate eye area.
Sustainable & Cruelty-Free
50% PCR packaging and FSC certified unit carton.
Try Boom Awaken—100% Risk-Free
Rated 4.9 based on 50,000+ reviews
Rated 4.9 based on 50,000+ reviewsHow To Use
For best results, use morning & evening:
Application
Gently apply a pea-sized amount directly under your eye area using the cooling ceramic applicator.
Method
Dot the cream under your eyes, starting from the inner corner and moving outward. Avoid applying too close to the waterline.
Absorption
Use your ring finger to gently tap in the product—no pulling, no tugging—just a soft, loving press. Let it sink in for a moment before applying other products.
Pro Tip
For an extra cooling effect to further reduce puffiness, store the cream in the refrigerator and apply it chilled.
Makeup Optional, Self-Acceptance Essential
Whether you embrace your under-eye circles completely or choose to nourish them with skincare, your beauty shines through when you're rooted in self-acceptance.
If you choose to wear concealer, start with a layer of Boom Nectar or Boom Gold, then apply a dab of Boom Awaken for light reflection and hydration. Follow with Boomsilk to lock in moisture and create a smooth base.
“If you look in the mirror and you think, 'You go, girl. You look awesome,' you're going to walk out the door and you are going to look attractive. Because you're happy and you're celebrating yourself.'”
Cindy Joseph
Let your eyes reflect all the vitality, joy, and depth you carry. Your features don't need to be changed. They just need to be seen with love.
Ellen S.
“This eye cream makes my under-eyes look noticeably brighter and less puffy from the very first use. It feels incredibly refreshing and soothing when applied, and my eyes look more awake and youthful throughout the day. I love how lightweight it feels while still delivering real, visible results.”
Joan K.
“I am 68 years old, and since I started using this eye cream, I no longer need under-eye concealer! It smooths and brightens so beautifully that it has replaced both my concealer and even my eyeshadow on most days. My eyes look refreshed and natural, and I truly can’t say enough good things about it.”
Michele C.
“This product truly delivers on its promises. I have a red and purple tint under my eyes, and since using this cream, I can comfortably go without concealer. It feels cool and refreshing when applied and, best of all, it doesn’t irritate my super-sensitive skin. My under-eye area looks smoother, brighter, and more even-toned.”
Got Questions? We've Got Answers!
Our Boom Awaken was specifically formulated for mature skin with a pro-age philosophy. Instead of masking or concealing natural features, we focus on nourishing the skin with botanical ingredients that support your natural beauty. The cooling ceramic applicator is also unique, providing an immediate refreshing sensation.
Yes. Boom Awaken is dermatologist tested and formulated to be gentle enough for the delicate, sensitive under-eye area.
Many customers notice an immediate soothing, cooling effect after the very first use, with visible brightening and firming benefits building over consistent daily use.
Store in a cool, dry place. For an extra cooling, de-puffing effect, keep it in the refrigerator and apply it chilled.
Absolutely. Boom Awaken primes the under-eye area, creating a smooth, hydrated canvas that helps concealer and makeup apply more evenly and wear longer.
Yes, Boom Awaken is formulated to be safe and effective across all skin tones and skin types.
Rated 4.9 based on more than 50,000+ reviewsJoin the Pro-Age Revolution
Your Skin Is Beautiful. Let It Shine.
Women 50+ account for nearly half of all beauty purchases—but most products ignore us. Not Boom.
This isn’t about hiding. It’s about enhancing the radiant, joyful woman you already are.
Rated 4.9 based on more than 50,000+ reviews